I wanted to point out that you do not mention critical issues. One is that some of the Top 5 Hosting Services do not offer an e-mail account. Others charge $14.00 a year to transfer your a Domain Name and host it with them or else the domain owner does not get the hosting for free. The list of unpleasant conditions that render those top 5 Hosting Services substantially less appetizing than you painted the picture, and that list goes on and on.
The practice of using a simple memorable abstraction of a host's numerical address on a computer network dates back to the ARPANET era, before the advent of today's commercial Internet. In the early network, each computer on the network retrieved the hosts file (host.txt) from a computer at SRI (now SRI International), which mapped computer host names to numerical addresses. The rapid growth of the network made it impossible to maintain a centrally organized hostname registry and in 1983 the Domain Name System was introduced on the ARPANET and published by the Internet Engineering Task Force as RFC 882 and RFC 883.
Many web hosts offer limited features in their starter packages and then expand the offerings (sometimes tremendously) for higher-tier plans. Read the small print to make sure the plan you are selecting offers what you need. If you need a site builder application to design your website, make sure that the low-cost web host you are picking actually comes with a site builder. Many of them require you to pay for the builder as a separate add-on. Website builders usually don't cost a lot of money, but if you can find a web host that includes one for free, that's money in your pocket. And, if it's integrated with your hosting service, you're more likely to have a smooth, supported experience.
The answer is simple – despite having many different names, all of these companies belong to the same German AttractSoft group. That may not necessarily mean something evil – it could be that each service is just meant to cater to a different market and/or audience. For example, Awardspace is more popular in the US and India, while Netfirms is a well-known name in Canada.
Many services offer a low "starting price," but require you to prepay for two or three years of service to get that price. After the promotional period, the renewal price for some services can be two, three, or even four times the initial promotional pricing. While the initial deal might be incredible, the cost of transferring your site (or paying the added fee) in a couple of years may be something to consider.