The company's entry-point pricing is extremely low, and while this will buy you up to three years of very low-cost hosting, do be aware that its post-promotion price will increase substantially, putting its subsequent year pricing more in line with the rest of its competitors. That said, we liked its 24-7 phone support, SSD support on some plans, and 30-day money-back guarantee.
The company also offers higher-end Windows and Linux servers, available with Plesk and cPanel respectively. We were very intrigued to see that the company offers low-end Atom-based dedicated servers as well as the more traditional Xeon-based machines. One great resource for those doing some basic experimentation, or site development, is that they have a free, three-month trial for one of their lightly-equipped Atom servers.
An SSL certificate ensures all information transmitted to and from your website is protected from third parties attempting to access it. It is important because browsers, like Google Chrome, mark pages without https and the green padlock in the address bar as not secure. This can have a negative effect on the trustworthiness of your website. Pages that are protected with SSL receive better search engine rankings, and are more likely to be trusted by visitors.
Many services offer a low "starting price," but require you to prepay for two or three years of service to get that price. After the promotional period, the renewal price for some services can be two, three, or even four times the initial promotional pricing. While the initial deal might be incredible, the cost of transferring your site (or paying the added fee) in a couple of years may be something to consider.