The first step in building your online presence is finding a web host, the company that will store your website's files on its servers and deliver them to your readers' and customers' browsers. Web hosting services offer varying amounts of monthly data transfers, storage, email, and other features. Even how you pay (month-to-month payments vs. annual payments) can be radically different, too, so taking the time to plot exactly what your company needs for online success is essential. Many of these companies also offer reseller hosting services, which let you go into business for yourself, offering hosting to your own customers without requiring you to spin up your own servers.
On the internet, there seems to be no location. You can visit a site out of Beijing as easily as you can from Topeka. But just because you can go everywhere in the world on the internet doesn't mean that the internet isn't localized. If you want your website visitors to be served as quickly as possible, your best bet is to host your site on a web server as close to your users as possible.
Many services offer a low "starting price," but require you to prepay for two or three years of service to get that price. After the promotional period, the renewal price for some services can be two, three, or even four times the initial promotional pricing. While the initial deal might be incredible, the cost of transferring your site (or paying the added fee) in a couple of years may be something to consider.
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