Website hosting is typically measured in the amount of disk space you're allotted on the server and the amount of data transfer or "bandwidth" you need for accessing the server. For example, if you have a lot of customer interaction at your website, such as files to download, you will access the server frequently and you'll need more Web hosting transfer space than someone who simply puts readable text on their website. The more "items" or "content" you have on your site (i.e., photos, maps, PDF files, etc.), the more disk space you'll need for website hosting.
If you own a business, your company needs a website. If it doesn't have one, it should. Naturally, online businesses by definition require websites for marketing and selling products or services by definition. In the internet age, however, even local brick-and-mortar business need to at the very least be discoverable via the web (and they probably ought to be selling online, too).
With shared hosting, you’re sharing a server and that server’s resources with a bunch of other websites. With a VPS, you’re still sharing some resources because that’s determined by the hardware, but the software itself is set up in such a way that one machine acts like multiple different servers, providing a different virtual server for every user.
The answer is simple – despite having many different names, all of these companies belong to the same German AttractSoft group. That may not necessarily mean something evil – it could be that each service is just meant to cater to a different market and/or audience. For example, Awardspace is more popular in the US and India, while Netfirms is a well-known name in Canada.
Many services offer a low "starting price," but require you to prepay for two or three years of service to get that price. After the promotional period, the renewal price for some services can be two, three, or even four times the initial promotional pricing. While the initial deal might be incredible, the cost of transferring your site (or paying the added fee) in a couple of years may be something to consider.