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Web hosting makes it possible for visitors to view your site's content when they type in your domain name. But a Web hosting service accomplishes much more than that. It can help keep your site up -- and running smoothly -- 24/7. This is especially important in the competitive ecommerce marketplace, where interrupted availability may cause you to lose not only sales but also customers who will leave your site after a negative experience and potentially never come back.
Many services offer a low "starting price," but require you to prepay for two or three years of service to get that price. After the promotional period, the renewal price for some services can be two, three, or even four times the initial promotional pricing. While the initial deal might be incredible, the cost of transferring your site (or paying the added fee) in a couple of years may be something to consider.