One thing we learned in reviewing the services listed here (and many more) is that even though the packages are very similar, they are not identical. Some are more security-focused than others, offering anti-spam and anti-malware tools. Others offer a variety of email marketing tools. While most of the hosts we've reviewed have built-in e-commerce, you may want to consider using a more-robust third-party online shopping cart application like Shopify instead.
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Many services offer so-called unlimited or unmetered service for whatever amount of bandwidth, disk storage and sites you use. It's important to understand that most terms of service actually do limit the definition of "unlimited" to what's considered reasonable use. The bottom line is simple: if you're building a pretty basic website, unlimited means you don't need to worry. But if you're trying to do something excessive (or illegal, immoral or fattening), the fine print in the terms of service will trigger, and you'll either be asked to spend more or go elsewhere.