For example, you may certainly contact your host at any time, but when are they available to respond to your questions and concerns? How long will it take for someone to get back to you? Will there be someone to help you if your mission-critical website goes down at 3:00 in the morning? What language(s) do your host providers speak? Support in Malagasy is probably essential if you live and work in Madagascar, but fairly useless if you are in North America.
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Shared hosting is like an apartment building where the building or server has many tenants or hosting accounts sharing the space and the utilities. This works just fine if you have a small family but if everyone in the building has ten roommates move in who are constantly running the water and using the wifi then the water pressure and wifi speed start to suffer. The key to shared hosting is that it is meant for small business websites, sure you can pack the roommates or files in like sardines but it will really be uncomfortable.
Many services offer a low "starting price," but require you to prepay for two or three years of service to get that price. After the promotional period, the renewal price for some services can be two, three, or even four times the initial promotional pricing. While the initial deal might be incredible, the cost of transferring your site (or paying the added fee) in a couple of years may be something to consider.