The first step in building your online presence is finding a web host, the company that will store your website's files on its servers and deliver them to your readers' and customers' browsers. Web hosting services offer varying amounts of monthly data transfers, storage, email, and other features. Even how you pay (month-to-month payments vs. annual payments) can be radically different, too, so taking the time to plot exactly what your company needs for online success is essential. Many of these companies also offer reseller hosting services, which let you go into business for yourself, offering hosting to your own customers without requiring you to spin up your own servers.
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It is important to remember that when you sign up with a web hosting company, you are not just purchasing a set of technologies. You are also entering into a business relationship. There are many non-tech reasons why you might choose one host over another. You need to be able to trust your hosting company. This is where customer reviews can be very useful.
Established back in 1998, LunarPages operates three state-of-the-art data centers. Equipped with multiple GigE fiber connections to the internet backbone, the company built out seismically-braced racks and cabinets, fully-redundant Liebert HVAC cooling systems, a diesel generator that can run for weeks, and a pre-action dry pipe fire suppression system.
Almost all the services offer some sort of page builder that makes it easy to drag and drop to build your page. These are great for getting started, but they often lock you into the service. Most page builders are proprietary to the service, or don't create HTML that's portable enough to be easily moved to another service if you decide it's necessary.