You also want a web host with 24/7 customer support—if not by phone, then at least by chat. Forums, knowledge bases, and help tickets are all well and good, but sometimes you just need to communicate with another human to get things ironed out as quickly as possible. That said, not all 24/7 customer support teams are equal. Companies like GoDaddy and Liquid Web boast incredibly knowledgeable and helpful customer support squads—a fact that we confirmed in our in-depth reviews of those web hosting services.
An SSL certificate ensures all information transmitted to and from your website is protected from third parties attempting to access it. It is important because browsers, like Google Chrome, mark pages without https and the green padlock in the address bar as not secure. This can have a negative effect on the trustworthiness of your website. Pages that are protected with SSL receive better search engine rankings, and are more likely to be trusted by visitors.
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Many services offer a low "starting price," but require you to prepay for two or three years of service to get that price. After the promotional period, the renewal price for some services can be two, three, or even four times the initial promotional pricing. While the initial deal might be incredible, the cost of transferring your site (or paying the added fee) in a couple of years may be something to consider.